The modern world is focused on fast-paced performances and solutions. Whether it is our coffee or searching for information on the internet, all of us have been made to stick to the realization that everything should happen instantly. The same holds especially true when it comes to browsing websites. The fact is people are so busy, and if you do not show them what they are interested in within the first few seconds while your website loads, they will be out of there. But it is not only about user experience – did you know that the speed of your website equals a huge aspect of your SEO?
Yes, you read that right. Website speed is the king of all SEO powers, and this is one of the few that one cannot afford to lose. Alright, let’s follow how it works and explore why it matters even more – and, yes, how you can improve your site.
Why Website Speed Is a Big Deal
Everyone has had that experience where they watch their cursor spin, waiting for the page to load. Now, think about how it feels to your visitors. Some statistics expose that only fine-tuned users indulge in an online site with a total loading time of more than three seconds.
But it’s not about trying to keep people on your page, as we have often seen it. Google cares about speed, too. Google has also used page speed since 2010. In short, the faster the page, the higher its rating will be, and, therefore, the site as a whole will be. A slow website tells Google that you need to provide a better user experience, which can negatively impact your SEO rankings.
The SEO Magic of Faster Websites
So, how exactly does speed affect SEO? It boils down to three things:
- Better rankings: Speed is very important to Google; therefore, making your site faster will help it rank higher.
- Lower bounce rates: If your site loads quickly, visitors will not bounce quickly away from it, resulting in a lower bounce rate.
- Higher engagement: A fast site makes people click on other links, which means that the statistics are high.
Now that we’ve established why speed is essential, how can you improve it? Luckily, it’s not rocket science!
Tips to Speed Up Your Website
- Choose the Right Web Host A slow web host is a hidden potential threat to your site’s performance that you might not even know you have. The hosting provider that you work with is like the supporting structure of your site; if it crumbles up, everything does, too. The availability of a fast, reliable host means that your website will always be up and running at its best. If you need help determining where to get a host, here is a list of the best web hosting providers. This is a good entry-level option if you’re willing to compromise speed and reliability for cost-effectiveness.
- Use a Lightweight Website Builder Some website builders come with numerous features, and using them on your site means that the website will work slower. But that’s like trying to take too many bags on a plane – the plane will still fly, but it will do so more slowly. If you are looking for a quicker site that is not weighed down with lots of unnecessary programs, then a lightweight web platform is what you should look for. Not sure where to start? If you’re interested in site builders for sites with heavy traffic, you need to look no further than this guide on cheap website builders.
- Enable a Content Delivery Network (CDN) Once a person visits your website, the CDN brings the content from the nearest server, thus lowering loading time. Imagine making your website available to every visitor as if you use an express delivery service right now.
- Minimize HTTP Requests Each time a person comes to your website, their browser sends several requests to your server for other files, images, stylesheets, scripts, etc. Adding files is another way of improving site speed, given the reduction in the number of elements put on every page. Fewer lines of CSS and JavaScript = better and faster loading of the site.
Can VPNs Help With Speed?
Although VPNs have little to do with the acceleration of the websites being developed, they are essential when you want to check your site speed in different parts of the globe. If you have a diverse audience from different parts of the world, it is purposive to make sure that the site runs fast.
For instance, some website owners may opt to use NordVPN if they need a fast and secure browsing experience, especially when checking how the site they develop performs from different geographical locations. With a VPN, you can see firsthand how your website is performing in other countries and then fine-tune your CDN settings to deliver that perfect experience.
Speed Isn’t Just a “Nice-to-Have” It’s Essential
Here’s the bottom line: Website speed is not merely important to meet the demands of users who will become easily irritated—it is a very significant factor for search engine optimization. A slow site attracts very little traffic while your ranking plummets, and potential customers are rerouted to competitors’ sites.
This means that choosing the right web host, compressing your images, and using factors such as CDNs and caching tools will ensure the best performance of your website.
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